Plytrix Solutions

Marketing Analytics

Marketing

Analytics

Unlock the full potential of your digital advertising with data-driven insights that foster growth and profitability.

Strategic Insights for Fast-Growing eCommerce Brands

In today's omni-channel era, marketing analytics is indispensable for businesses aiming to optimize their campaigns and maximize ROI.

Our expertise in dissecting complex data translates into actionable insights, empowering you to steer your marketing efforts toward success with precision and confidence.

Data-Driven

Decisions

Make informed marketing choices backed by comprehensive analytics.

ROI

Enhancement

Identify and capitalize on the most profitable marketing channels.

Insights

Gain a deep understanding of your audience's behavior and preferences.

Performance

Visibility

Monitor and adjust your strategies with real-time analytics for sustained growth.

Deliverables That Drive Results

Our suite of Marketing Analytics deliverables is designed to provide you with a granular understanding of your marketing performance, enabling informed decision-making that drives superior results. From understanding the customer journey to optimizing your ad spend across channels, our deliverables offer you the insights needed to thrive in a competitive landscape.

Attribution Modeling

Unravel the paths your customers take to conversion, assigning value to each touch-point to refine your marketing strategy and boost efficiency.

Conversion Rate Optimization

Enhance your email marketing campaigns with detailed analysis on open rates, click-through rates, and conversion, tailoring your strategy to meet your audience's needs.

Paid Advertising Analytics

Maximize the ROI of your paid campaigns with detailed insights into ad performance, cost per acquisition, and overall effectiveness across platforms.

Media Mix Modeling

Optimize your advertising budget allocation across channels for maximum impact, using historical data to predict future performance and ROI.

Social Media Analytics

Dive deep into your social media performance, understanding engagement, reach, and conversion to fine-tune your content and advertising strategies.

Customer Segmentation & Targeting Analysis

Leverage advanced analytics to segment your audience and tailor your marketing efforts for personalized, effective engagements.

Our Collaborative Approach

At the core of our service is a partnership ethos, ensuring we're with you at every stage of your eCommerce journey. Our process is crafted to seamlessly integrate with your business, providing targeted analytics solutions from inception through to continuous growth.

Strategic Partnership

Our journey together starts with a deep dive into your business goals and challenges. This foundational stage establishes us as your analytics partner, committed to crafting solutions that resonate with your unique business landscape.

Solution Crafting

With a clear understanding of your objectives, we move to develop bespoke analytics strategies. This phase is focused on implementing robust tools and methodologies tailored to provide insights that drive decision-making and growth.

Sustained Support

Our commitment to your success extends beyond project completion. We offer ongoing support and advisory services to help you navigate the dynamic analytics landscape, ensuring your analytical capabilities remains a cornerstone of your strategic toolkit.

Iterative Enhancement

Delivering our initial solution marks the beginning of a cycle of enhancement and fine-tuning. Through active engagement and feedback, we refine our approach, ensuring our analytics solutions are perfectly aligned with your evolving business needs.

Leading brands trust Plytrix with their data.

"Plytrix has been an invaluable partner for our e-commerce business. As a result, we are able to more easily uncover insights on our customer's behaviors and confidently make decisions."

Divyan Selvadurai

Earth Rated - Co-Founder

"Plytrix partnered with us to develop an effective Media Mix Model which has unlocked valuable insights into the performance of our marketing channels, revealing their influence on sales and foot traffic."

Drew Addington

Slumberland - VP of Marketing

Plytrix followed through on commitments, met (and beat) deadlines, documented everything, and delivered a well-thought out and beautifully executed product— whether it be code or dashboards."

Felicia Levy

Unison - Director of Analytics

We’ve helped companies thrive.

75% repeat customer rate

200+ client sprints delivered

50+ data products built

Marketing Analytics

Marketing

Analytics

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